
LIT: A Walking & Tasting Tour
Jump to
September 16–19 | 5 to 9 pm each night | Downtown Santa Cruz

Part of the new Frequency festival, LIT is a self-guided tour of select downtown Santa Cruz businesses with creative menu offerings, themed cocktails, and retail discounts designed to spark an exceptional evening of adventure! To join the fun, get your Frequency wristband and a LIT passport map at the MAH between 5–9PM on September 16–19.
The outdoor art viewing portion of the tour is open to the public at no charge, but participating merchants select the featured products and price incentives at their establishments. Guests must be 21 years or older to consume alcohol at any of the participating tour locations; valid ID will be required.
LIT is a collaborative event made possible with the support of the Downtown Association of Santa Cruz.
Participating Businesses
Visit to find out more
20% Off Candles
Yoso Wellness Spa & Yoso the Annex
10% Off Skincare & Herbs
Curated by the Sea art gallery
10% Off Everything
20% Off Nectar Brand Clothing
Visit to find out more
20% Off Entire Purchase
$9 Painkiller Cocktail
Frequency Themed Margarita
20% Off Chocolate Martini
10% Off Retail Wine & Books
$9 Pitchers on Select Beers
BOGO = Buy One, Get One Free
Visit to find out more
$10 Frequency Themed Cocktail & Taco
Frequency Themed Gin & Tonic
10% Off Everything