¿Qué es GLOW?

Auspiciado por el MAH, GLOW se lleva a cabo a lo largo de la calle Cooper, en Abbott Square, en el Jardín Secreto y en la planta baja del edificio del MAH.

GLOW es un festival anual que presenta a los mejores artistas digitales y de fuego en el condado de Santa Cruz. Es como si una parte del evento "Burning Man" llegara al centro de Santa Cruz. Es una explosión de creatividad que puede disfrutar toda la familia.

Explora la calle Cooper a medida que se llena de arte y danzas con fuego. Acércate a las descargas llameantes, a las esculturas y al DJ en vivo en Abbott Square. Practica arte digital interactivo, proyecciones y esculturas de LED en el Museo de Arte e Historia de Santa Cruz electrificado.

Save $5 until September 16th during the Early Bird Sale.

Early Bird Pricing

  • General: $15
  • MAH Member: $10
  • Children >12: $10

Standard Pricing

  • General: $20
  • MAH Member: $15
  • Children >12: $15

At the Door Pricing

  • General: $25
  • MAH Member: $20
  • Children >12: $20

Buy a membership

Mg 9164

GLOW is a burst of creativity that explodes out of the museum. It's a fiery fun festival that can be enjoyed by your entire family.

  • Listen to the sounds as fire-breathing instruments hurl music and flames toward the stars.
  • Walk among six-foot-tall glowing statues. Join glowing experiments with local scientists.
  • Take photos with the inflatable illuminated organisms.
  • Set the sky on fire with flaming torches.
  • Explore Cooper Street as it fills with unbelievable fire dancing.
  • Get hands-on in the electrified museum with interactive projections, glowing crafts, and LED sculptures.
GLOW will return in October 2019
Stay up to date on all GLOW announcements. Sign up for the MAH's weekly newsletter.
Stay in Touch

Pop-up Exhibition Opening


You're in for a special treat this year at GLOW.

Debuting at GLOW will be an incredible, suspended work of balloon art in the atrium of the museum by HongSeok Goh, a blind South Korean balloon artist.

2019 Lineup

Check back soon for the full experimental, performance, and interactive experiences at GLOW.

Fire Artists

Digital Artists


Performance Schedule:

8pm Nocturnal Sunshine

8:30pm Unpopable

Glow 2016 29974216874 O

Get FREE Tickets...

when you become a MAH Member

Individual Membership | 1 Free Ticket | $40

Dual / Family Membership | 2 Free Tickets | $60

Bridge Builder Membership | 4 Free Tickets | $125

See MAH Member Benefits

Bundle & Save
Become a MAH Member and grab tickets to the hottest festival in Santa Cruz.
Get Your Tickets

Glow In the News

Glow: Festival of Fire and Light returns to the MAH

"Apparently, no one ever told Matthew Gordon not to play with matches. Or maybe they did, and he didn’t listen. But who doesn’t like to light stuff on fire?"

Read More

Art illuminates science at a Santa Cruz festival Saturday

"The featured artists at the festival cross lines between art, science and engineering in the unique Santa Cruz celebration."

Read More

Santa Cruz embraces the flame with ‘GLOW’

"It has come to be known as “GLOW,” a dazzling presentation of fire and light, specifically fire arts and digital art have to do with LED light and other luminescent technologies."

Read More

Things to Know

Suitable for kids?

All ages are welcome and require tickets. However, any child that will be held for the entirety of the event does not need a ticket. Any kid that will be standing or sitting at the event has to pay due to limited spaces and safety reasons.

Note that strollers are not allowed.

Can I bring my dog/service animal?

No pets, but service animals are allowed.

Can I dress up/wear glowing clothes?

100% yes and it's strongly encouraged. The more glowing costumes and accessories, the better!


There are two parking garages located near the Museum at Soquel/Front Street and River/Front Street.

Extra tickets at the door?

Yes, extra tickets will be available at the door unless the event sells out. We recommend buying tickets in advance. Ticket prices go up at the door. General: $25, Member: $20, Children: $20

In and out privileges

Your wristband is your ticket back in. If you lose your wristband, you can’t get back in.


Bathrooms are located in the back of the museum, on either side of the elevator on all 3 floors. There is an all gender bathroom on the 2nd floor.


Abbott Square Market will be open.

How can I participate as an artist next year?

We are so glad you are already looking forward to next year. Please fill out the form below.

If I bundle my tickets and buy a membership, do I gain access to the museum right away?

Yes! When you buy a membership through GLOW your year-pass to the museum and other upcoming events starts right away. Check out all the membership benefits here. Questions? Email us at info@santacruzmah.org

Get Involved

Want to be the fuel behind GLOW’s fire? Volunteers, sponsors, and local artist recommendations keep the event fun, affordable, relevant, and community-oriented. See how you can be a part of the action below.

Yes, I want to sponsor Glow!

How can I fuel my brand? Email antonia@santacruzmah.org.


Get behind the scenes of the biggest fire and digital art event in Santa Cruz. Learn hands-on what it takes to set-up, run, or wrap up a successful event. Volunteers are needed before, during, and after to make sure Glow is a fiery success. There's a volunteer opportunity for everyone.

As a Set-Up Volunteer, you'll set up the venue on October 11th (the day before GLOW). You'll help set the stage for an open street filled with fire dancing and art and start illuminating the museum.

Sign Up: Set-Up

As an Event Volunteer, you'll be helping GLOW run smoothly on the day, while providing a great experience for all attendees. Get close up with artists, performers, art activities, and so much more.

Sign Up: Event Day

Suggest an Artist

Do you think you or someone you know would be a great fit for next year's GLOW? Fill out the form below. Someone will get back to you with more information following the conclusion of GLOW 2019.

Please complete the form below.

Join the Fiery Fun

We'll see you October 12th.